University of Essex offers half price iLab sessions


Until August 2010 we are running a promotion offering facilitated iLab sessions at half the normal price. These sessions are great for result driven away days and brainstorming sessions, and provide genuine results in a fraction of the time compared to conventional methods, meaning that often a half day session is enough to achieve the targets of the day. If you are interested or know anyone that might be, please contact or 01702 328 336

Weirdly, though, we haven't been talking about the meat of the matter. We haven't been talking about the content itself.

Yeah, yeah. We know how to write for online readers. We know bullet lists pwn.

But who among us is asking the scary, important questions about content, such as "What's the point?" or "Who cares?" Who's talking about the time-intensive, complicated, messy content development process? Who's overseeing the care and feeding of content once it's out there, clogging up the tubes and dragging down our search engines?

As a community, we're rather quiet on the matter of content. In fact, we appear to have collectively, silently come to the conclusion that content is really somebody else's problem-"the client can do it," "the users will generate it"-so we, the people who make websites, shouldn't have to worry about it in the first place.

Do you think it's a coincidence, then, that web content is, for the most part, crap?

Dealing with content is messy. It's complicated, it's painful, and it's expensive.

And yet, the web is content. Content is the web. It deserves our time and attention.

And that's where content strategy comes in.

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